Jay has been an elite trainer in La Jolla for over 35 years.  Having grown up as an athlete playing football, basketball, baseball, and surfing, he transitioned into swimming, cycling, jui-jitsu and cross-training into his adult years.  Battling and overcoming cancer as a young adult led him into an even deeper passion for fitness and nutrition.

Jay's many years of experience and knowledge in various forms of fitness training and nutritional study has allowed him to come up with the most impactful, results-driven program around!  

"If you come to see me with an attitude of commitment to improve your fitness and overall health, I guarantee great results!" --Jay Hoehn

May is a native Californian, mother of 2, a business owner, and health fanatic!  After receiving her business degree at San Diego State University, she worked in different sales positions, which eventually led her into the healthcare industry. 

From pharmaceuticals, to nutraceuticals, to starting her own organic food business...she has found her passion in the fitness world.

Each transition in her life has been the perfect building block to where she now devotes her time and energy as a health professional.  She loves helping people reach their goals and experience a healthy lifestyle through customized nutrition and exercise training programs.

Fitness Programs:

Jay and May's private and semi-private sessions (2-5 people) are tailored to each client. We assess where you currently are, then discuss goals, and together we work on a program to get you there! Semi-private sessions are very popular. Clients can get a small group of friends together for a work out, and it makes it fun and competitive to train together, while also holding each other accountable. We offer a variety of different workouts: circuit, interval, strength, pilates, cardio and weightlifting. We train all age groups, from teenagers to baby-boomers!

Nutrition Counseling Programs:

Nutrition is also customized to each client. With so many different schedules, commitments, limitations, and lifestyles, everyone goes through their own process. Our aim is to put together a realistic program that takes into consideration each client's individual starting point, goals, and the time frame they wish to achieve them in. We always recommend to come in for a free initial nutrition consultation. We believe learning proper nutrition is imperative in order to maximize a person's health potential.